We use this expression to encourage someone to do something they want.
You can use this phrase in ………… language.
Spoken
Written
Informal
Example 1
A: There’s only one piece of cake left – can I have it?
B: Go for it.
A: Thanks.
Example 2
A: Do you think I should sign up for the course? It’s quite expensive.“
B: If you’re sure you’d like it, then go for it. You’ll enjoy it.“