English for International Business

Expanding into foreign markets involves decisions about which markets to comemoveenteropen into and the best way to do business in each market. In Europe, for example, we decided to sell straightdirectquicklyimmediately. We beganintroducedsetlaunched up our own sales subsidiary and now have a team of 40 working there. In Korea, on the other hand, we workeddiddiscussednegotiated out a deal with a(n) internationalinternallocalnearby distributor and now sell through them.“

“We find that buying up the right local company can really acceleratespeedhurryquicken up entry and growth in a new market. It is much easier than settingplacingmakingestablishing your own operations. So far we’ve bought companies in 20 new markets. We seeklookrequestask for business that are well madesetrundone financially and have a good team of managers. To avoid confusion, it’s also important to make sure everything is putconfirmedplacedwritten down in writing – so no verbal agreements.“