English for International Business

Expanding into foreign markets involves decisions about which markets to comeenteropenmove into and the best way to do business in each market. In Europe, for example, we decided to sell straightquicklydirectimmediately. We setbeganlaunchedintroduced up our own sales subsidiary and now have a team of 40 working there. In Korea, on the other hand, we discusseddidworkednegotiated out a deal with a(n) nearbyinternallocalinternational distributor and now sell through them.“

“We find that buying up the right local company can really quickenacceleratespeedhurry up entry and growth in a new market. It is much easier than settingestablishingplacingmaking your own operations. So far we’ve bought companies in 20 new markets. We lookseekrequestask for business that are well setmaderundone financially and have a good team of managers. To avoid confusion, it’s also important to make sure everything is confirmedputplacedwritten down in writing – so no verbal agreements.“