English for International Business

Expanding into foreign markets involves decisions about which markets to {{{move|enter|come|open}}} into and the best way to do business in each market. In Europe, for example, we decided to sell {{{straight|quickly|direct|immediately}}}. We {{{set|launched|began|introduced}}} up our own sales subsidiary and now have a team of 40 working there. In Korea, on the other hand, we {{{worked|negotiated|did|discussed}}} out a deal with a(n) {{{local|internal|international|nearby}}} distributor and now sell through them.“

“We find that buying up the right local company can really {{{speed|accelerate|quicken|hurry}}} up entry and growth in a new market. It is much easier than {{{establishing|setting|making|placing}}} your own operations. So far we’ve bought companies in 20 new markets. We {{{look|ask|request|seek}}} for business that are well {{{set|done|run|made}}} financially and have a good team of managers. To avoid confusion, it’s also important to make sure everything is {{{put|written|placed|confirmed}}} down in writing – so no verbal agreements.“