Every year universities across the world provide a huge pool of talented workers for companies. However, they are still about finding and keeping talent. One of the possibilities is buying innovating start-up companies and the founders to stay on. The reason is that these often young founders are believed to be the source of the most disruptive innovations which keep the company of the competition. However, there’s no need to recruit outsiders. Companies can look within for the best talents. According to the CEO of Whole Foods Market, a company can from growing their own leadership. On the other hand others are convinced that although talents are very important part of the company, it’s vital to attention to all the people in the company. CEOs often fail to remember that they’re responsible for creating the where everybody in the company can perform at their very best. Recruiting the best staff is crucial as well as them in the company and creating for them an attractive place to work. Nowadays firms have to fight to the talented workers and apart from paying a competitive salary they need to focus on "soft" factors to attract staff. These factors may include a health programme, clearly stated opportunities to or annual meetings for the whole company so that every employee truly feels as a part of the firm. In addition to this, many of the companies believe in positive effect of informal or even intimate culture which is believed to be the creativity.