English for Acquisitions

Apple announced that company will buy Beats, the music streaming and audio {{{equipment|gear|outfit|gadget}}} company, for about $3 billion. They believe that the collaboration will help them catch up in fast-growing music {{{industry|labour|store|trade}}}, especially in music streaming, and that it will bring them the advantage on market. As expected, Beats co-founders Iovine and rapper Dr. Dre will join Apple as part of the {{{acquisition|purchase|profit|takeover}}}, which could also help them in bargaining with record labels. CEO of Apple said in an interview that the present {{{relationship|relation|attitude|involvement}}} between Apple and music producers could be compared to Berlin Wall. Iovine, who is a music producer, has consistently been {{{leading|directing|director|leader}}} the music business and produced stars such as Lady Gaga and U2. Thanks to his experience, he could ease the difficult negotiations {{{over|beyond|behind|off}}} licensing for a future streaming service. $3 billion, the price for acquiring Beats, makes it the most expensive and significant deal for Apple for it appears that they have been {{{interested|attracted|concerned|focused}}} mainly in acquisitions worth hundreds of millions of dollars. The deal is seen as Apple´s effort to improve its position on the market, for iTunes sales have declined while others have raced {{{ahead|front|forward|to}}}. Apple created the digital download business, but the industry is going in the streaming service direction and the company seems to have problems with {{{keeping up|keep up|sticking to|stick to}}}. With less people downloading music on iTunes, record labels have also put pressure on Apple and hope that Apple can turn Beats Music into a strong {{{competitor|candidate|rivalry|racer}}} to Spotify and other streaming services.Though industry executives say the company was impressed with Beats´ music service, they are also gaining a line of popular headphones.