[col 10 first] [table format=1]
| To come down in price | to become cheaper |
| To bring down the price | to lower the price of a product, to make it cheaper |
| To do a roaring trade | to sell a lot of something very quickly |
| To plug (a product) | to promote (a product) |
| To work out the kinks (informal) | to solve a problem you are having with something |
| To make cold calls | to telephone somebody you do not know in order to sell them something |
| For sale | available to be bought, especially from the owner |
| On sale | available to be bought, especially in a shop/store, being offered at a reduced price |
| Sales drive/campaign | a special effort to sell more of a particular product |
| Seller’s market | the situation when the people selling something have an advantage, because there is not a lot of a particular item for sale, and prices can be kept high |
| Buyer’s market | the situation when there is a lot of a particular item for sale, so that prices are low and people buying have a choice |
| To have an ace up your sleeve (informal) | to hold a secret advantage, for example a piece of information, that you are ready to use if you need to |
| Hard sell | a method of selling that puts a lot of pressure on the customer to buy |
Some Common Sales and Marketing Verb Phrases:
- break into/enter/capture/dominate the market
- gain/grab/take/win/boost/lose market share
- find/build/create a market for something
- start/launch an advertising/a marketing campaign
- develop/launch/promote a product/website
- create/generate demand for your product
- attract/get/retain/help customers/clients
- drive/generate/boost/increase demand/sales
- beat/keep ahead of/out-think/outperform the competition
- meet/reach/exceed/miss sales targets
